Just Property has announced a strategic partnership with BetterHome Group, which acquired shares in Just Property Group Holdings (Pty), the franchisor operating 117 Just Property franchises across South Africa, Namibia and Zimbabwe.
Paul Stevens, CEO and shareholder of Just Property, expressed enthusiasm for the collaboration. He stated, “We are thrilled to join forces with BetterHome Group. This partnership will undoubtedly help us continue expanding our presence and our services across Southern Africa while strengthening our existing franchises.”
Founded in 2000 as Just Letting, Just Property has grown into a comprehensive real estate company providing residential and commercial sales alongside rental services. Stevens emphasized the company’s rental market leadership, noting, “Our success as the largest rental company in South Africa provided the platform to launch into sales.”
BetterHome Group’s ecosystem includes partnerships with industry professionals supporting South Africans throughout homeownership. CEO Rudi Botha explained the alignment: “At BetterHome Group, we believe that a home is more than just a building – it’s the foundation for hopes and security.”
Botha further stated, “Our partnership with Just Property aligns perfectly with this mission. Together, we are committed to creating valuable, personalised solutions for buyers, sellers and renters.”
Stevens observed favorable timing, stating, “This partnership comes at an opportune time. I believe the property sector is poised for improvement, especially with interest rates having started to ease.”
Just Property intends to leverage this partnership alongside anticipated interest rate reductions to capitalize on emerging growth opportunities.
